One AI-powered platform replacing 5 tools for 300,000 auto repair shops across Europe.
Auto repair shops operate using 5-7 disconnected tools, causing chaos and lost revenue.
Fragmented Tech Stack
Using separate tools for CRM, WhatsApp, Garage Management (DMS), and Marketing.
Lost Revenue
Missed calls, unreplied messages, and poor follow-ups lead to lost clients.
Wasted Time
Service advisors spend hours copy-pasting customer data between different systems.
The regulatory clock is ticking. 300,000 shops must go digital — by law.
Three mandatory e-invoicing reforms are forcing the most conservative industry in Europe to digitize. This is a once-in-a-decade forcing function — and APEEX is already positioned in all three markets.
Spain — Verifactu
Real-time invoice reporting to Agencia Tributaria. Mandatory for all businesses issuing invoices. Non-compliance: fines up to €10,000/infraction. ~80,000 independent workshops affected.
Poland — KSeF
National e-invoicing system — all B2B invoices must go through government platform. 230,000+ auto workshops. Zero dominant cloud SaaS player in the market.
Belgium — Peppol B2B
All B2B invoices must be sent via Peppol network. ~15,000 auto workshops affected. France follows: Factur-X mandate rolling out 2026–2027.
"Regulatory deadlines do what no marketing budget can: they create mandatory urgency."
We don't sell 'nice to have software' — we sell compliance + operations in one platform. Every competitor selling into these markets must rebuild for compliance. We built it first.
A unified platform bringing CRM, Marketing, and Operations under one roof.
AI Automation
AI bots handle basic inquiries, appointment scheduling, and automated reminders.
Unified CRM
All client data, vehicle history, and communications in one single dashboard.
Omnichannel Comms
WhatsApp, Instagram, Email, and SMS integrated seamlessly.
Warehouse WMS
Parts catalog, stock ledger, supplier orders
Finance + Payroll
P&L, cash flow, payroll per technician
Why APEEX will dominate and defend its market position.
No competitor in automotive SaaS has this. Simulation accuracy requires 12+ months of multi-dimensional shop data — which only APEEX accumulates from day one.
High Switching Costs
Once a garage centralizes all operations and data in APEEX, switching becomes painfully expensive.
Exclusive Integrations
Deep integrations with local part suppliers and European databases that competitors ignore.
Data Flywheel
Simulation accuracy requires 12+ months of multi-dimensional shop data — which only APEEX accumulates from day one.
Growth Plan
Concrete action plan with projected impact on revenue and efficiency.
Revenue before marketing. In production since Feb 2026.
5 clients paid before product was complete. 20 LOIs signed with zero advertising spend.
A massive, fragmented market eager for modernization.
Global auto repair software and CRM market size.
European IAM (Independent Aftermarket) garages.
Targeted share of the Iberian and Eastern EU market in 3 years.
Regulatory tailwind: Verifactu (Spain 2026) · KSeF (Poland Feb 2026) · Peppol (Belgium Jan 2026)
Predictable B2B SaaS revenue with expansion loops.
Global + full-stack + AI advisor + local compliance.
| Platform | Region | Languages | Full ERP+WMS | DVI+Pay | AI Advisor | E-invoice | Price/mo |
|---|---|---|---|---|---|---|---|
| Tekmetric | USA only | EN only | Yes | Yes | No | US-only | $179-300+ |
| AutoLeap | USA/CA | EN only | Partial | Yes | No | No | $150+ |
| Garage Hive | UK | EN only | Yes | EVHC | No | UK MTD | £100-200 |
| GestFuturo | Spain | ES+ | Yes | Partial | No | Verifactu | €80-160 |
| Keymaster | Portugal | EN only | Partial | No | No | ATCUD | €50-120 |
| Werbas | Germany | DE+ | Partial | Yes | No | XRechnung | €50-100 |
| APEEX ✦ | 55 countries | 55 langs | Yes Full | Yes Full | Yes Unique | Multi-country | €49+/seat |
An efficient, multi-channel approach to acquire the first 1,000 customers.
Iberia
Spain + Portugal
Focus on Spanish and Portuguese markets.
EU Core
Poland + Belgium + France
Expand to Poland, Belgium, and France.
LATAM + Germany + CIS
Brazil, Mexico, Colombia, Russia
Enter Latin America, Germany, and CIS.
Domain expertise + engineering depth
Eugene Zaretski
Founder & CEOViacheslav Soldatov
Co-founder & CTOWhat we're building next in the team
| Role | Timeline | Priority |
|---|---|---|
| Senior Full-Stack Engineer | Month 3–6 (post-funding) | Product velocity |
| Sales Lead (ES/PT) | Month 4–6 | CAC reduction |
| Customer Success | Month 6+ | Churn prevention |
Clear milestones validated by paying clients.
Q1 2026 — DONE
Multi-tenant architecture · 43 API routes
5 paying clients · 0% churn
Q2 2026 — IN PROGRESS
Calendar, Work Orders, VIN Decoder
Target: 50 clients · €2,450 MRR
Q3 2026
Simulation modelling engine
Target: 200 clients · €9,800 MRR
Q1 2027
Belgium + France active
Target: 500 clients · €24,500 MRR
Infrastructure to ecosystem
We start with infrastructure. We grow into the full automotive ecosystem.
B2B SaaS Infrastructure
Workshop management platform: CRM + Work Orders + DVI + WMS + Finance + AI Advisor
Parts & Services Classifieds
B2B marketplace for workshops, salvage yards, suppliers. 2-3% transaction take-rate.
APEEX Auto Marketplace
Consumer-facing marketplace: used vehicles + embedded finance.
Raising €1M to accelerate — not to build.
18-month runway · Convertible note (SAFE) or equity
Key Milestones (18 months)
Why Invest Now
"The window is 12 months. Mandatory e-invoicing laws (KSeF, Verifactu, Peppol) are forcing immediate digitization across Europe. The shop owner using Excel is now legally required to upgrade. We have the product, the compliance architecture, and the team ready to own this transition."
Use of Funds
Peak Performance for Auto Business.
Complete ecosystem for car dealerships, auto repair shops, body shops, detailing studios, and service networks. Manage customers, jobs, parts, inventory, and finances on one platform.